Diageo: Events Manager. Madrid.
As an event manager for Diageo, I had the privilege of orchestrating some of the most memorable brand experiences, bringing the rich heritage and vibrant culture of iconic spirits to life. One of my most exciting projects involved curating immersive events that connected consumers with the essence of brands like Johnnie Walker and Guinness.
From transforming historic venues into multi-sensory journeys to collaborating with world-class bartenders and performers,
I ensured that every detail reflected the brand's story and spirit. The role allowed me to fuse creativity with precision, crafting unforgettable moments that left a lasting impact on guests and deepened their connection to Diageo’s legendary portfolio.
