The Scottish Government. Senior Insight and Evaluation Manager.
Insight strategy for COP26.
At COP26, clarity mattered — fast. As Senior Insight & Evaluation Manager, I shaped the digital insight strategy behind the Scottish Government’s communications during one of the most high-stakes global events of the decade.
I built a live data framework that delivered daily and weekly insight reports, tracking what mattered most — from audience sentiment to campaign impact. This insight sharpened our social strategy in real time, making sure every message landed with purpose.
I collaborated across teams to embed these insights into wider comms planning, helping the government move with more agility, focus, and confidence during a moment the world was watching.
