The Scottish Government: Senior Insight and Evaluation Manager
As a Senior Insight and Evaluation Manager at the Scottish Government, I had the unique opportunity to shape the digital narrative during one of the most critical events of our time—COP26. By diving into social media trends and data, I provided actionable insights that helped refine our social media strategy, ensuring that each campaign resonated with its audience and met key objectives. I developed a robust data reporting plan that included daily and weekly insights, tracking vital metrics throughout the summit, culminating in a comprehensive post-event report.
Collaboration was key, and I worked closely with various teams to integrate these insights into broader communication strategies, ensuring a cohesive and impactful approach. This role not only allowed me to make data-driven decisions but also to contribute meaningfully to the government’s communication efforts during a global event.
