Wasserman.Senior Account Manager.
Vodafone “Firsts”
I collaborated on the delivery of the boldest brand activations London’s ever seen: the world’s first multi-sensory firework display for New Year’s Eve — bringing Vodafone’s “Firsts” global strategy to life on the South Bank.
The result? Over 250,000 attendees, 640 million+ media reach, and the campaign crowned Consumer Event of the Year.
I managed complex partnerships with the Mayor of London, Will.I.Am, Bompas & Parr, and creative powerhouses like AKQA, Y&R, and Ogilvy. Big names, big stakes — and the kind of cultural moment that makes brand strategy unforgettable.
