Hell Yeah Hospitality Group. Head of Marketing.

Led a high-performing team, a £1.5M budget, and the end-to-end marketing for bold, fast-moving brands like Mamasan, Pizza Punks, and Veganizza.

I owned the full marketing lifecycle — from strategy and creative to execution across web, e-commerce, email, and social. Every channel, every touchpoint, every detail.

The work? Insight-led, audience-focused, and built for impact. We didn’t just grow awareness — we built momentum, loyalty, and results that moved the business forward.



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The Scottish Government. Senior Insight and Evaluation Manager.

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NKD Pizza International. Chief Marketing Officer.